Colour: White


From Stockholm-based brand Selahatin, the Hypnotist whitening toothpaste combines the flavours of anise, honey and peppermint to freshen and brighten teeth. Made in Switzerland and backed by clinical research, this toothpaste is a unique fusion of aromas and clinical performance in one. A luxury component for any oral hygiene routine and a stylish, minimalist design for the bathroom. 

Selahatin’s whitening formula is developed with one of Switzerland’s leading oral care manufacturers, it contains four whitening agents as well as anti-oxidants. The formula has been vetted by The Swedish Dental Association and contains fluoride.

Volume: 65 ml. Aluminium tube. Dimensions: Length 150 mm, Width 30 mm, Diameter 30 mm.

About the brand:

Selahatin is an artisanal oral care brand. By bridging art and science the brand has the ambition to elevate the experience of an everyday essential. The brand was founded by Kristoffer Vural in Stockholm. Inspired by the world of fragrances, he set out to make oral care an emotional and visual experience. In the quest of creating a high efficacy product he sought out Switzerland’s leading oral care manufacturer to execute his vision. Selahatin was dubbed “one of the best new grooming brands in the world” by British GQ. The brand was nominated in Wallpaper Design Awards 2019. Selahatin is available at top-tier locations in 20 countries.