Selahatin is an artisanal oral care brand. By bridging art and science the brand has the ambition to elevate the experience of an everyday essential. The brand was founded by Kristoffer Vural in Stockholm. Inspired by the world of fragrances, he set out to make oral care an emotional and visual experience. In the quest of creating a high efficacy product he sought out Switzerland’s leading oral care manufacturer to execute his vision. Selahatin was dubbed “one of the best new grooming brands in the world” by British GQ. The brand was nominated in Wallpaper Design Awards 2019. Selahatin is available at top-tier locations in 20 countries.