Introducing a wonderful new Danish brand to the PAD Collective. care by me is a beautiful collection of knitwear with a clean Nordic style. The brand was established in 2012 by Camilla Gullits who followed a dream to make soft, luxury products for women and their homes. Gullits commitment to herself was to use only the best materials nature has to offer, with excellent craftsmanship, and to ensure her brand focused on social sustainability.

PAD is very excited to be introducing the two ranges of care by me. Slow Living and Slow Wear. The Slow Living range is a sumptuous collection of throws and cushion covers, all handmade in cashmere and wool, and designed to add a cozy and elegant element to your living area. 


The fabulously luxurious Slow Wear range features silk and cashmere scarves, cashmere sweaters and cardigans and wool hats and scarves, all lovingly handmade and designed to be long-lasting.

"We call our clothes collection 'slow-wear' because it's not fashion or fast-fashion, we want products from care by me to last for many years, be produced under proper conditions, both for people and the environment," says Gullits.


And while we at PAD are in love with the beautiful care by me soft luxury knitwear, we also love how they benefit women in developing countries. The products are all produced in small workshops in Kathmandu, Nepal, where women are educated in the craft. All knitwear is made using the old-fashioned hand-knitting machine, or knitted on needles by hand, all without the use of electricity.


"Our most important focus area is on the social side of sustainability," explains Guillits. We wish to improve the lives of women in the developing world, and we do this by creating jobs. We run a development project in Kathmandu, which supports women, and it also extends to the establishment of a wastewater treatment plant and to substituting all conventional colour methods for eco-friendly ones."


Casual luxury with a clear conscience - sounds prefect to us here at PAD! Shop our first collection of care by me luxurious knitted scarves and throws online or visit us in our Edinburgh studio to see and feel how amazing these products really are. You can also view the full care by me catalogue, with new items coming to PAD in the New Year.